Access to banking should be available for everyone. With this compassionate focus, Cellfunds was born to provide affordable banking to those living in the margins of life. Their goal is to provide low-cost, high-quality banking to those who currently do not have access to traditional financial solutions. We were introduced with their founder, Dave, and the team, in the midst of their official launch to develop an approachable banking service for everyone. Their commitment to giving back to the global and local community through such practical channels is inspiring. In order to interest potential customers and gain global traction, the business needed a brand experience that matched Cellfund’s mission and excellence. Throughout the brand identity, we obsessed over every detail to ensure that their goals were met and people could experience financial security, blessing, and accessibility.